The Unreal Guys is a dynamic co-development studio with a pioneering offering made up of three industry veterans, each bringing their own unique expertise to the table. They needed to get their name out there and establish a strong brand presence. They wanted to make a splash in the competitive games industry. To achieve this, they approached Folgate, seeking help to tell their story and get noticed by their core audience of developers, development studios and publishers.
Folgate kicked things off by sitting down with each of The Unreal Guys' founders. Through these in-depth conversations, they unearthed the essence of what made the studio special. This helped Folgate craft targeted messaging that showcased the founders' combined experience, the unique niche they have in the industry, and their future vision for co-development.
Once the messaging was polished to perfection, Folgate wrote a compelling press release that illustrated The Unreal Guys' unique brand profile. They then pitched this release to key trade media. Thanks to their efforts, The Unreal Guys were featured in top-tier publications such as Gamesindustry.biz, Game Developer, MCV, and PCGamesInsider, spreading their story, and conveying the key messages to a select audience.
