Articles & Industry Insights

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Oct 2024
G2M Annual Video Games Marketing Survey 2024
The 2024 edition of the Bastion G2M Annual Video Games Marketing Survey. A market report to capture and provide a snapshot of the challenges and opportunities marketeers across the video games industry face today.
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Jun 2024
The Importance of Inclusive Storytelling in Games
To close off Pride Month, we interview Anne-Lou Grosbois-Favreau, Global Brand Manager at Square Enix and Star Limit Break Mentor who highlights the transformative power of diverse stories in games.
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Apr 2024
Learning to Lead with Sumo Evolve
Sumo adapted its own in-house scheme to create, Evolve, a new programme available across the industry. Jenny Muhlwa, Learning & Development Partner Consultant at Sumo Group discusses the background to the initiative, the details of the course and what she hopes it can achieve.
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Aug 2023
The Return of Audience Confidence
A discussion with ReedPop’s Event Director Jennifer Martin on the return of live events post COVID.
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Jul 2023
An Awarding Approach to Game Development
Maria Sayans, CEO of ustwo games, speaks to Bastion about the award-winning studio’s unique approach to game development and recent success with Desta: The Memories Between.
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May 2023
On a Roll with Roll7
An exclusive interview with Simon Bennett, founder of multi-BAFTA award winning British studio Roll7, makers of OlliOlli World and Rollerdrome.
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Mar 2023
Fighting Climate Change Through Games
We speak to Sam Barratt, the UN Environment Programme’s Chief of Youth, Education & Advocacy, about what games can do to fight climate change.
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