Scallywag Arcade, an indie VR game developer, embarked on an ambitious journey to create their first VR game, inspired by the award-winning TV show, Taskmaster. With a unique concept rooted in the beloved television format, they sought to bring the humour and challenges of Taskmaster into the immersive world of virtual reality. However, Scallywag Arcade faced significant challenges in navigating IP licensing and crafting an effective marketing strategy to ensure their game's success.
Bastion took on the role of guiding Scallywag Arcade through the intricate process of IP licensing, managing the relationship with Avalon, the creators of Taskmaster. This involved meticulous handling of approvals and maintaining the brand identity to ensure the game stayed true to the spirit of the TV show.
Bastion's support didn't stop at IP management. They outlined a comprehensive marketing plan to generate buzz around the upcoming game. This plan included providing PR support for the launch announcement and organising a unique PR event where press members could attend a live filming of the Taskmaster TV show, offering them a firsthand experience of the game's inspiration.
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