Systemic Reaction's game, Generation Zero, had been on the market for five years when they decided to explore new avenues to boost player engagement and community interaction. Recognising the potential of TikTok as a platform to reach both new and existing players, they turned to the Pinpoint team to craft a strategy that would breathe new life into the game's community presence.
The Pinpoint team devised a "fun-first" TikTok strategy, focusing on creating engaging, authentic content that resonated with both seasoned players and newcomers. This was Systemic Reaction’s inaugural venture into establishing a dedicated TikTok channel for one of their games, marking a significant step in their social media outreach.
One standout piece of content, dubbed the “Billy Video,” showcased the engaging and humorous side of the game, significantly boosting interaction on Instagram and setting a benchmark for future posts.
The “Billy Video” alone garnered
Views
Likes
Comments
The Generation Zero TikTok
channel now amasses over
Followers
With
Followers coming from
the “Billy Video”
Unique viewers
Total views across all posts
With the top-performing
post reaching
Views
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