Bandai Namco was set to unveil their latest title, MY HERO ULTRA RUMBLE. Known for its captivating universe, the game needed a launch that would resonate deeply with its core fan-base in the UK. Enter Bastion’s Pinpoint team, who were tasked with crafting a launch strategy that would not only excite the fans but also create a lasting impact.
Pinpoint identified and activated six key UK creators who were well-aligned with the original universe of MY HERO ULTRA RUMBLE. The strategy revolved around a three-day live streaming event where these creators battled each other in the game, bringing their unique flair and competitive spirit to the fore.
The creators' streams were designed to be interactive and engaging, with in-game prizes being gifted to their communities. This not only heightened viewer engagement but also fostered a sense of community and excitement around the game. The competitive format ensured dynamic and entertaining content, which was further amplified by the creators' organic reach and influence.
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