Ubisoft – Prince of Persia: The Lost Crown Launch Campaign

Background

In preparation for the launch of Prince of Persia: The Lost Crown, Ubisoft partnered with the Pinpoint team to create a buzz within the UK gaming community. The objective was to activate a diverse group of creators who could generate both organic and sponsored content, fostering a positive sentiment towards the game.

The project

execution

The Pinpoint team collaborated with various influencers, including platform gamers, speed runners, and variety creators, to ensure a broad and dynamic reach. The campaign aimed to highlight the unique aspects of Prince of Persia: The Lost Crown, leveraging the creativity and influence of selected content creators.

Key actions included:

Influencer Activation: Engaging 8 influencers who were well-regarded in the gaming community to produce engaging content related to the game.‍
Content Variety: Encouraging a mix of organic and sponsored content to maintain authenticity and maximise reach.
‍Showcase Projects: Highlighting special projects, such as Little Jem’s creation of Sargon’s Sword from the game, which featured custom LED lighting and attracted significant attention.

Tell My Story

Results

The campaign successfully generated substantial engagement and positive sentiment towards Prince of Persia: The Lost Crown:

Amassing over

474,000

Views

Strong audience interest
and interaction with over

28,000

Engagements

Little Jem emerged as the standout creator, with her project on Sargon’s Sword capturing the imagination of the audience and adding a unique, creative dimension to the campaign.

Tell My Story