Moth and Wolf – Last of Us Part II Whisky

Background

The Digital Spirits Project, in collaboration with Naughty Dog, sought to create a one-of-a-kind whisky experience with their Moth and Wolf Whisky, inspired by The Last of Us Part II. To effectively promote this themed product and drive sales, they partnered with Bastion’s Pinpoint team to devise a strategic influencer campaign.

The project

execution

Pinpoint developed a comprehensive influencer strategy aimed at capturing the attention of both whisky enthusiasts and fans of The Last of Us franchise. The campaign included several key components:

Key actions included:

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Bespoke Assets: Custom content was created for a diverse range of creators in both the mainstream and gaming communities. This ensured that the product was showcased in a way that resonated with different audiences.
Gifting Strategy: Exclusive packages were sent to handpicked fans of The Last of Us, generating organic excitement and word-of-mouth promotion.The campaign's launch was perfectly timed to coincide with the airing of the TV adaptation of The Last of Us, maximising visibility and driving significant traffic to the website.