The Monument Valley PC launch took place in July 2022. Although this game is in a genre of its own, Pinpoint identified that people that played The Sims and Minecraft had very similar social behaviours, gaming motivations,and frustrations to those who enjoy puzzle games on PC.
Using this data, Pinpoint activated across Twitter, Instagram, YouTube, and Twitch with three key influencers in the UK who focused on these titles.
The campaign received an overwhelmingly positive sentiment from creator communities, helping drive further brand awareness and acquisition for the brand.
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