Private Division – After Us

Background

Private Division sought to amplify the launch of their new single-player RPG, After Us, a game that explores themes of bringing closure to a dying world. They tasked the Pinpoint team with creating a buzz and driving engagement across key markets in Germany, France, and the UK.

The project

execution

The Pinpoint team activated a robust influencer strategy, collaborating with over 20 creators to play and promote After Us on launch day. This approach aimed to generate organic excitement and authentic engagement from the gaming community.

Key actions included:

Influencer Activation: Partnering with a diverse group of influencers who had a strong following and genuine connection with their audiences in the target regions.
Content Creation: Facilitating both organic and sponsored content that highlighted the unique aspects of After Us, ensuring it resonated with a broad audience.
Spotlight Campaigns: Featuring standout influencers like Madmorph, whose paid promotion on TikTok significantly boosted the game's visibility and engagement.

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Results

Madmorph's specific campaign results were notable:

683,700+

Views on TikTok

105,000+

Likes

333

Comment

28,000+

The influencer strategy for the After Us launch overall yielded impressive results, including:

856,000+

Total views across
all influencer content

Strong audience interest
and interaction with over

143,000

Total engagements

High viewer interest with a

16.70%

Click-through rate

The overwhelmingly positive sentiment generated by the campaign underscored the success of leveraging influencer partnerships to enhance the visibility and reception of After Us.

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