The Expanse: A Telltale Series – The Immersive Experience

Influencer Marketing
Background

In May 2023, Telltale Games, in collaboration with Splash Damage, sought to create a buzz for their upcoming release, The Expanse: A Telltale Series. To achieve this, they partnered with Bastion’s Pinpoint team to organise an exclusive preview event in Los Angeles. The goal was to engage influential creators who could amplify the game's presence and generate excitement among their communities.

The project
execution

The Pinpoint team meticulously curated an immersive and interactive experience for the event, ensuring that the selected creators would have an unforgettable time. The event included:

The event included:
  • Exclusive Walkthrough: Creators were taken through an immersive setup that brought the game's universe to life.
  • Hands-On Gameplay: Attendees had the opportunity to play the first episode of The Expanse: A Telltale Series, providing them with a firsthand look at the game's narrative and mechanics.
  • Developer Interaction: Creators engaged directly with the development team, gaining insights into the game's creation and story. Pinpoint selected a diverse group of influencers, focusing on both narrative game specialists and community-first variety creators. This strategic mix ensured that the event reached a broad and engaged audience, resonating with both hardcore sci-fi fans and general gaming enthusiasts.
Results
The event was a resounding success, marked by enthusiastic feedback from both the creators and the Telltale Games team. The influencers were genuinely excited and passionate about the game, contributing to an overwhelmingly positive atmosphere. Telltale Games remarked that they had never seen such a group of passionate and enthusiastic creators in any of their previous campaigns. Highlights of the campaign included:

Over

188500

Views on TikTok

Over

12900

Likes

374

Comments

2268

Shares

This immersive preview event not only generated significant social media engagement but also solidified Telltale Games' reputation for creating compelling narrative experiences.
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