Amazon had a big moment at Summer Games Fest 2024, a popular video game event hosted by game journalist Geoff Keighley. This event, known for its exciting live streams and major releases, spans three days and attracts the industry's biggest names.Amazon planned to announce a major game, New World: Aeternum, an action RPG set to make a huge impact. Their announcement was scheduled during the main show, a prime time for maximum exposure. To ensure a successful global launch, Amazon asked Bastion to coordinate the announcement across multiple countries.
As the Global Lead Agency, Bastion planned a comprehensive strategy to maximise the impact of Amazon's announcement. The campaign included a distribution announcement, behind-closed-doors content, previews, and hands-on demos, along with interviews with the game's development team in various countries. These countries included the UK, France, Spain, Germany, Poland, LATAM, Brazil, Japan, Italy, Greece, Australia, and The Netherlands.
Bastion arranged for top media outlets to attend the event, ensuring they had hands-on time with the game. This exclusive access was key to generating excitement for New World: Aeternum. The hands-on demos went live immediately after Summer Games Fest, allowing media and influencers to experience the game and share their thoughts with a global audience.
With
Previews and interview
articles published
Of which appeared in top-tier
media outlets (TML)
Articles worldwide
Appearing in TML outlets
