FFXIV Raid Nights

Strategy, Planning and Media Engagement
Events and Experiential
Background

Once per quarter, Bastion holds a ‘Raid Night’ media event with FFXIV evangelist journalists. This is attended by both Square Enix and Bastion, and the group plays various content in-game, communicating via Discord.

The project

Bastion worked with Square Enix to foster relationships with evangelist journalists, with targeted virtual events each quarter that see journalists logging on to the game to play the newest content together.

The events are informative and are open to any journalist with an interest in the game, with no expectation of coverage. Media enjoy the sessions, praising the environment in which they can hang out from home with other journalists: “Raid night was so much fun to join and reinvigorated my FFXIV playtime after it had started to feel a bit lonely playing solo. The Bastion team are wonderful and knowledgeable hosts, and I'm looking forward to the next one. As an industry professional that's entirely remote, it's a great way to chat to others.” - GGRecon.

execution
Results
2023 saw the expansion of Raid Nights, with media attending from TheGamer, PC Gamer, GGRecon, Dexerto, The Sun, Rock Paper Shotgun, TechRadar Gaming, and The Sixth Axis.
Tell My Story

where Bastion helped

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