Private Division, a renowned publisher in the gaming industry, was gearing up for their biggest game preview launch ever: ‘Wicked Inside’ by Moon Studios. With high stakes and high expectations, they needed a strategic partner to generate buzz and excitement within the EMEA region. They turned to Bastion’s Pinpoint team to lead the charge in engaging creators and their communities for this pivotal showcase.
The Pinpoint team crafted a dynamic campaign centered around the ‘Wicked Inside’ showcase. Acting as the lead agency in EMEA, they meticulously selected and onboarded top-tier content creators to watch and play a pre-release segment of the game with their communities. This approach ensured a blend of live reactions and interactive gameplay, maximising engagement and anticipation.
Creators hosted live streams of the official showcase, immersing their audiences in the game's universe. Following the showcase, they played a pre-release segment, providing their followers with a firsthand look at the gameplay. This dual-phase activation was designed to build sustained interest and drive organic hype.
A significant uplift in wish
lists added to the game’s
Steam page within four days
Global ranking in Twitch game
charts during the activation,
surpassing Baldur's Gate 3’s
initial pre-release showcases
Over
Views across all content
Over
Engagements including likes,
shares, and comments
Over
Clicks on related links
and promotional content
Over
Hours watched by eager viewers
