Welcome to the Hunting Grounds: A Steel Hunters Preview Event

Events and Experiential
Strategy, Planning and Media Engagement
Background

To mark the Early Access launch of STEEL HUNTERS, a new IP from Wargaming, Bastion supported a behind-the-scenes media event at DPS Games’ studio in Guildford.

The project

The free-to-play multiplayer mech action game challenges players to “unleash the hunter within” — and this was the first chance for press to get hands-on. With an established relationship with Wargaming, Bastion stepped in to help spotlight the game through carefully managed media engagement.

execution

We invited a mix of mainstream and specialist outlets for an exclusive studio experience. From travel recommendations to on-site support, we handled logistics and made sure everything ran smoothly. Journalists toured the studio, interviewed developers, and got hands-on time with the game (with some friendly competition, of course).

Results
"Steel Hunters should be a huge success when it hits Steam, as it's doing something fresh with the genre that is genuinely interesting"
82.5m

Combined unique monthly visitors

4

Page Feature in EDGE Magazine

100%

Of attending media published previews post embargo

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where Bastion helped

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