The remake of Silent Hill 2 was one of the most anticipated releases in games. Bastion was tasked with respecting the original’s legacy while appealing to modern audiences. As a cornerstone of survival horror and success required both authenticity and widespread visibility.
To ensure the campaign struck the right tone, we started by carefully researching and prioritising where review codes would have the most impact. Fans and specialist publications with a passion for horror games were at the heart of our strategy. We wanted the game in the hands of those who appreciated its significance the most, both as a revival of a beloved classic and as a new modern experience.
In addition to targeted code distribution, we sought opportunities to tell the story behind the remake. One of the campaign’s standout moments was facilitating an exclusive studio tour in Tokyo for Future Publishing. This visit resulted in a cover feature for PLAY Magazine, celebrating the artistry and dedication behind the project, as well as multiple in-depth features on GamesRadar+. These pieces offered fans a rare look at the work that went into crafting the game, helping to build anticipation and deepen their connection to the remake.
