Bastion worked with Wizards of the Coast to commemorate the anniversary, with a targeted mainstream PR campaign that used the news hook of the anniversary to highlight the most important side of D&D - its players.

The campaign used external spokespeople, tapping into personal stories from players and key members of the D&D community.

This included Live Play groups such as Three Black Halflings, who were interviewed by the BBC discussing the queer and black community who play D&D. By focusing on this angle, that D&D can be used as a tool to explore identity, the campaign felt authentic and could touch on important social issues beyond the product itself.

The campaign also included a sneak preview of what D&D fans can expect this year, including new products and how-to guides published on BBC Newsround.