Amazon Games prepared to publish Throne & Liberty in Western markets and Japan, they faced a major challenge: the MMO genre demands significant time from media to properly review, and the October launch meant competing with a flood of new releases.
With the game already out in Korea, Amazon’s goal was to make a strong entrance in new territories. Bastion stepped in to help drive media attention and secure critical coverage during this crucial launch window.
Our strategy was built on precision and adaptability. We coordinated areview campaign across key regions, including the UK, Germany, Poland, France,Spain, LATAM, and Brazil, tailoring outreach to match local nuances. Ratherthan broad outreach, we focused on highly targeted media with a track record ofcovering MMOs. We continually reviewed and refined our approach based on mediafeedback, ensuring our efforts remained effective throughout the campaign.
